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Ulimi: Next-Gen Bots for Talent Management
Nick Dokich, Founder & CEOCan you elaborate on Ulimi’s journey since its inception?
I didn’t come from a tech background, but I had a knack for it and UI/UX. After ten years in People Operations I knew that there was a much-needed change in HR practice and tech. I was determined to extend the functionalities of chatbots to the next level. In our discussions with the top executives of many manufacturing firms, warehouses, and several midsize companies, we see a blind adaptation of automation with least regard to a well-defined purpose. I founded Ulimi and initially built a smart staffing assistant for recruiters. Backed by our combined 30 years of experience in HR, Ulimi aims to move the needle in the HR industry by providing artificial intelligence (AI)-based chatbot solutions for all things People Ops. We automate mundane, low-value interactions so HR resources can be freed up to work on high-value interactions.
We started by developing dashboards to consolidate data to better tell a story in a conversational way. A typical organization today has a high volume of data and legacy siloed systems. In such a scenario, the strenuous manual approach remains the only way to gather data from disparate systems and analyze them for business insights. We offer a real-time solution that is designed to meet the real world business needs of our clients. We don’t try to change their entire system, but leverage AI to bring the data together in a tangible way. Our customized solutions deliver comprehensive information that drives accurate decision making. We specialize in conversational design for the workplace, focusing on what makes sense to automate in each organization. AI is here to stay, but we will always need a human element along that chain.
Tell us about the challenges companies face today in HR.
As a Performance Manager of a warehouse of 300 employees in the early part of my carrier, I have personally experienced the hassle of having to screen 1,200 candidates to find 50 quality resources. And still, for most companies, HR remains distant to technology advancement.
The HR Generalist spends their day juggling various functions including processing employee requests, on-boarding, recruiting, and other paper-driven work processes that give them little time to focus on employee engagement and development.
In any project, our objective is to get the right information delivered to the right user, in the right way, at the right time.
Reaching out to more candidates through engaging messages, answering employee questions instantly, and improving process workflow through a chat and voice interface is the need of the hour.
Although modern firms have applicant tracking systems (ATS) and well-trained Recruitment teams, they lack in suitable technology to manage talent acquisition, let alone employee retention. During indispensable scenarios when sizable recruitment turns into a firm’s necessity, the HR team undergoes immense pressure to recruit faster and making sure that the candidates satisfy the required eligibility criteria.
How do you solve the HR related problems of your clients?
We take a consultative approach where we discuss with clients and their teams about their business, challenges, and their needs. Our client on-boarding strategy encompasses discovery, design, development, and deployment. We aim to create an experience where artificial intelligence and natural language processing (NLP) will enhance your business process, not change it entirely. We understand the end-users, deployment methods, functionalities to be developed and the 3rd party or open source technology integration requirements. With all these details, our well-versed conversational design and technical team develop the required solutions for our individual clients.
In complex business cases, our team first looks at the needs of the business, then the needs of the end-user. Design methodology seems counter-intuitive, but with unlimited potential inputs, it’s the right way to move forward.
In any project, our objective is to get the right information delivered to the right user at the right time, in the right way. To this end, we strive to leverage the client’s existing systems and work processes and take a measured approach to project execution. We offer customized AI solutions built on NLP. By analyzing the text across diverse systems and connecting the various data points using NLP we serve business reports and dashboards in an automated fashion. We combine conversational UI with traditional web interfaces to create a product that gives the user almost unlimited insight into their business. By improving process efficiency without changing the infrastructure, we empower the decision makers to make better business and hiring decisions.
Can you share with us a case study highlighting the benefits brought to one of your clients?
An emerging staffing agency approached us to speed up their recruitment process. Our team analyzed the agency’s work processes and practices and reached to the conclusion that the agency spent almost 22 percent of its production time clicking through multiple menus and tabs to collect information about jobs, shift schedules, pay rates and the like. We created a recruitment manager chatbot solution for the firm’s recruiting team. As our solutions easily integrated with the firm’s existing ATS, the firm didn’t have to invest in developing a new ATS from scratch. Our engineers incorporated all the existing recruitment data and other business information to create an executive dashboard. The dashboard provided not only the firm’s revenue details, like the profit amount in stipulated time but also automated the employee payroll, enabling the leadership team to handle the operations with ease.
What does the future have in store for Ulimi?
From a functionality standpoint, we focus on enhancing our clients’ HR departments with a voice-first HR suite. Alexa and Google Home devices are becoming more prevalent in the home, but most miss the vast business applications possible. Additionally, our expert team is working on a talent operation and performance management suite. Our goal is to integrate AI in the various phases of talent and employee journey, from sourcing and screening, to training and retention. By leveraging the paradigm shift that is voice and chat interfaces we make the most user-friendly UX possible, furthering growth in the company. On the expansion front, we have a strategic plan to expand our presence in staffing, manufacturing, warehousing, and logistics in the Mid-West and the Eastern parts of the U.S.
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Ulimi News
Ulimi Unveils Chatbot to Optimize E-Commerce for Cincinnati Businesses
As e-commerce continues to become the predominant driving force in retail, it is crucial that businesses have a dynamic and reliable way to engage with customers. Ulimi has unveiled a new chatbot experience for local Cincinnati businesses that is already making an impact in the digital sector.
Ulimi's Facebook Messenger experience provides a new avenue for local businesses and their owners to interact with customers. The new chatbot also provides an automated hub to answer customer questions and drive conversions for new visitors.
"We're so proud to finally be ready to make this tech available to the rest of the world," said Ulimi founder and CEO Nick Dokich. "It's all about creating a fun and engaging experience while also automating the system to better optimize businesses. Our new chatbot acts as the outward face of the company to generate leads and drive conversions while streamlining the entire process."
Ulimi's effectiveness in conversion optimization has been an important contributing factor in the success of one Cincinnati business. The launch of the new product is ready to do the same for many other companies in the Queen City.
Keysocks, the very first knee-high, no-show sock, was the first business to reap the benefits of this new product. The company had plenty of consumer interest thanks to glowing recommendations from outlets like Buzzfeed and NY Magazine, but the next step was optimizing its conversion rates for those prosective customers. The availability of the new chatbot technology was the solution Keysocks needed to make the most of its visitors.
Since adding the new Ulimi Facebook Messenger experience to its website, Keysocks has seen a 90 percent open rate on its chatbot. This open rate has translated to a click-through rate of more than 36 percent and a conversion rate of close to 20 percent. This early success of the new product has given Ulimi the data and confidence to roll out the experience to businesses across the Cincinnati area.
"This client was a great test case for the effectiveness of the new product," said Dokich. "We've been very pleased with the results and are excited to make this technology available to other companies in the Queen City on a hyper-local level."
The new experience is being launched with the aim to connect businesses and owners with their customers. "Our chatbot has been a terrific addition to the website," said Shelby McKee, founder of Keysocks. "But it's done more than just bring in customers, which is great. It's also helped me connect more directly with everyone. Our customers are the most important part of our business, and it's so much fun to use technology to get in touch with them."
A 2018 study reports that 40 percent of large businesses will use some form of chatbot or AI by 2019. The applications of chatbot technology are wide-ranging from customer service to IT, but where chatbots are really making significant gains is in e-commerce.
The industry agrees that chatbots are here to stay, and it's only going to keep getting bigger. A 2017 study estimates that the chatbot industry will be worth $1.25 billion by 2025 with an annual growth rate of nearly 25 percent. Marketing is anticipated to be the sector that will experience the largest growth due to the technology's ability to quickly connect consumers to the resources and services they need.
And it's more than large business that will benefit from the chatbot revolution. Small and medium-sized business can also take advantage of the new technology. In a survey of a staffing firm's employees, Ulimi discovered that almost a quarter of their time was spent navigating menus. This equated to $8,500 in lost time per year for each employee.
Dokich explained that reducing costs and redundancies for these businesses is a driving force in the development of Ulimi's products and the rollout of its newest experience.
"I look around at the current marketplace and there's just so much wasted time on mundane tasks," he said. "By having all of this information in a central, automated hub, we can cut down on wasted hours to reduce overhead costs while also increasing productivity. Now that we have this new bot out in the wild we can really focus on making businesses in our community even better."
Ulimi's Facebook Messenger experience provides a new avenue for local businesses and their owners to interact with customers. The new chatbot also provides an automated hub to answer customer questions and drive conversions for new visitors.
"We're so proud to finally be ready to make this tech available to the rest of the world," said Ulimi founder and CEO Nick Dokich. "It's all about creating a fun and engaging experience while also automating the system to better optimize businesses. Our new chatbot acts as the outward face of the company to generate leads and drive conversions while streamlining the entire process."
Ulimi's effectiveness in conversion optimization has been an important contributing factor in the success of one Cincinnati business. The launch of the new product is ready to do the same for many other companies in the Queen City.
Keysocks, the very first knee-high, no-show sock, was the first business to reap the benefits of this new product. The company had plenty of consumer interest thanks to glowing recommendations from outlets like Buzzfeed and NY Magazine, but the next step was optimizing its conversion rates for those prosective customers. The availability of the new chatbot technology was the solution Keysocks needed to make the most of its visitors.
Since adding the new Ulimi Facebook Messenger experience to its website, Keysocks has seen a 90 percent open rate on its chatbot. This open rate has translated to a click-through rate of more than 36 percent and a conversion rate of close to 20 percent. This early success of the new product has given Ulimi the data and confidence to roll out the experience to businesses across the Cincinnati area.
"This client was a great test case for the effectiveness of the new product," said Dokich. "We've been very pleased with the results and are excited to make this technology available to other companies in the Queen City on a hyper-local level."
The new experience is being launched with the aim to connect businesses and owners with their customers. "Our chatbot has been a terrific addition to the website," said Shelby McKee, founder of Keysocks. "But it's done more than just bring in customers, which is great. It's also helped me connect more directly with everyone. Our customers are the most important part of our business, and it's so much fun to use technology to get in touch with them."
A 2018 study reports that 40 percent of large businesses will use some form of chatbot or AI by 2019. The applications of chatbot technology are wide-ranging from customer service to IT, but where chatbots are really making significant gains is in e-commerce.
The industry agrees that chatbots are here to stay, and it's only going to keep getting bigger. A 2017 study estimates that the chatbot industry will be worth $1.25 billion by 2025 with an annual growth rate of nearly 25 percent. Marketing is anticipated to be the sector that will experience the largest growth due to the technology's ability to quickly connect consumers to the resources and services they need.
And it's more than large business that will benefit from the chatbot revolution. Small and medium-sized business can also take advantage of the new technology. In a survey of a staffing firm's employees, Ulimi discovered that almost a quarter of their time was spent navigating menus. This equated to $8,500 in lost time per year for each employee.
Dokich explained that reducing costs and redundancies for these businesses is a driving force in the development of Ulimi's products and the rollout of its newest experience.
"I look around at the current marketplace and there's just so much wasted time on mundane tasks," he said. "By having all of this information in a central, automated hub, we can cut down on wasted hours to reduce overhead costs while also increasing productivity. Now that we have this new bot out in the wild we can really focus on making businesses in our community even better."
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